Napier, New Zealand

There are some places in the world that instantly charm you not with grand gestures, but with a feeling. Napier was one of those places for us. From the moment we arrived, it felt as though we’d stepped into a living postcard, one painted in soft pastels, bold geometric lines, and that unmistakable Art Deco elegance that the city wears so effortlessly.

We began our day wandering down Napier’s main street, where every building feels like it’s been lifted straight from the 1930s. After the devastating 1931 earthquake, the city rose again in a flourish of Art Deco design, each line and curve chosen with intention and pride. Today, those buildings are still beautifully preserved but now home to modern shops, cafés, and boutiques tucked underneath nostalgic facades.

Even the street signs are Art Deco. Every corner seems to whisper a story of resilience: of how a town rebuilt itself not just quickly, but stylishly, architecturally, and with a spirit that still shines today.

We wandered from building to building, admiring the soft colours, sunbursts, zigzags, and classic typography. The old Masonic Hotel, the Daily Telegraph building, the AMP building — each had its own character, its own history, its own quiet reminder of the city’s rebirth.

At the end of the main street, we reached a beautiful park bursting with colour. Flowers in full bloom framed the pathways, and families were scattered across the lawns enjoying the sunshine. It felt like a peaceful pause, the perfect contrast to the architectural richness just moments away.

Later that afternoon, we headed out towards Tāmata, and the scenery shifted from Art Deco angles to soft, sweeping hills. The landscape here is simply breathtaking, endless folds of greenery stretching into the horizon, stitched together with neat rows of vineyards.

There’s something calming and grounding about standing atop those hills. The vineyards shimmer in the sunlight, and the valley dips and curves in ways that almost feel hand-sculpted. It was one of those views that stops all conversation for a moment; you just stand there, breathing it in.

It’s no wonder this region produces such beautiful wines, the land itself feels generous.

Returning to Napier later in the day, we wandered along the waterfront, where the famous Sunken Gardens sit tucked below the promenade. Once the level of the original road before the land rose dramatically in the earthquake, these gardens now form a peaceful, immersive space of flowers, pathways, and gentle shade.

They’re simple, serene, and quietly fascinating, a living reminder of just how dramatically the land shifted that day in 1931.

Along the seafront stands the iconic Art Deco Masonic Hotel, all clean lines and pastel hues. We found a perfect outdoor spot to sit, sip local wine, and watch Napier move around us.

And that’s when you really feel the magic of this place: old cars cruise by as if from another era, drivers smiling, engines humming. People dressed in true Art Deco style, feathers, hats, pearls, linen suits, walk casually down the street, not for a show or festival, but simply because Napier is that kind of place.

There’s a joyfulness here, a sense of pride and playfulness wrapped up in vintage charm. Everyone seems lighter, happier, almost as though the city itself has gifted them a little extra sunshine.

By the time we left, we knew Napier had become one of those rare destinations that stays with you. It’s beautiful, yes — but it’s also thoughtful, historical, creative, and full of soul.

Napier isn’t just a place to see. It’s a place to feel.
And we left feeling utterly grateful to have experienced it.

Napier is also a great base for wine lovers. The region is renowned for its syrah and chardonnay, and nearby vineyards offer tastings set against rolling hills and sun-soaked vineyards. For a taste of the ocean, strolling along the Marine Parade with its gardens, sculptures, and beachside views is a relaxing way to spend an afternoon.

Whether you’re exploring its unique architecture, sipping local wine, or enjoying the coast, Napier combines charm, style, and sunshine in a way that makes it unforgettable.

2025-02

25 things to do in Napier:

  1. Explore Napier’s Art Deco architecture on a walking tour

  2. Visit the National Aquarium of New Zealand

  3. Stroll along Marine Parade and the Ocean Spa Pools

  4. Discover the history at MTG Hawke’s Bay Museum

  5. Tour Mission Estate Winery – New Zealand’s oldest winery

  6. Visit the Sunken Gardens

  7. Explore the Napier Botanical Gardens

  8. Ride the Napier i-SITE Art Deco tram

  9. Sample wines on a Hawke’s Bay wine tour

  10. Take a scenic drive to Cape Kidnappers

  11. Spot gannets at the Cape Kidnappers Gannet Reserve

  12. Walk or cycle the Ahuriri Estuary Boardwalk

  13. Visit the Hawke’s Bay Farmers’ Market

  14. Explore Bluff Hill Lookout for panoramic views

  15. Tour Church Road Winery

  16. Try local craft beers at Napier breweries

  17. Visit the MTG Hawke’s Bay Art Gallery

  18. Relax at Westshore Beach

  19. Take a hot air balloon ride over Hawke’s Bay

  20. Explore Napier’s vibrant street art

  21. Visit the National Tobacco Company building

  22. Enjoy seafood at Ahuriri’s waterfront restaurants

  23. Discover Napier Prison Tours

  24. Attend seasonal events like Art Deco Festival

  25. Take a scenic coastal walk at Te Mata Peak

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